Coke is well established brand around the world. The task for this project was to reposition the brand into an unexpected market. I chose to push Coke towards the sustainability sector by promoting their packaging as something to be transformed once its used. The I Am More campaign is designed to encourage consumers to transform their Coke packaging and showcase their ideas as art. The geometric illustration style is meant to evoke a sense of transformation; in this case, the changing season (from a leaf to a tree). The whole system works together to continue the idea of ingenious metamorphosis.